I find it vaguely insulting when advertisers create ads targeting developers with copy
that's made to look like pseudo-code. It's not like when I met up with my Perl friends, we speak in a series of regular expressions or a stream of dollar and at signs. When I last checked, developers in the US (the target audience of this ad) are all quite fluent in English. Some of them may even read fiction completely unrelated to computers, even.
I know I shouldn't get worked up over this, but it's like seeing an ad targeting the Latin American market using spanglish: "Tu Quieres A VACATION?! Ay Caramba!"